What is BIPC Bitesize?
‘BIPC Bitesize’ is a series of 1.5 hour-long events at The Word in South Shields, aiming to educate and inspire busy local businesses and pre-starts.
Enjoy a half-hour presentation on a specific business topic, followed by Q and A and networking. Whatever your industry, you will come away with useful takeaways to help grow your business!
Today’s Topic:
For this BIPC Bitesize session, Google and LinkedIn ads expert Hannah Zora Strong will talk on how to create and capture demand for your product/service using Google Ads. The event will cover:
- Plotting your customer’s journey to purchase/enquiry
- Applying Google’s ad formats to each stage
- Planning for seasonality
- Budgeting
- Measuring success
- How to access further support via the BIPC
About the Expert
Hannah Zora Strong set up Zora Marketing PPC Freelancer & Google Ads Specialist in Newcastle | Zora Marketing to support brands with local customers to get better performance from their pay-per-click advertising campaigns, and has spent the last 10 years managing 100s of Google Ads and LinkedIn Ads accounts for both ecommerce and lead generation clients.
With accolades from The EU Search Awards for Best Local Campaign, The Drum’s 30 Under 30, and Google’s Women In Search initiative, Hannah is keen to share her ads knowledge with SMEs of the NE.
This event is funded by the North East Combined Authority through the Local Growth Fund
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