Jane Shaw is founder of Create North Ltd and a long-standing champion of creative ambition across the Northeast.

For over 20 years, Jane has worked with artists, makers, producers, and cultural leaders who are already trading — talented, driven people ready to build sustainable, confident, thriving enterprises. She appreciates that growing a creative business isn’t just about spreadsheets and margins. It’s about developing your practice, creating impact, raising your profile, building audiences, and growing in ways that stay true to your values.

Since 2002, Jane has helped hundreds of creative practitioners and cultural organisations start, sustain, and scale bringing a deep knowledge and understanding of the sector, strong cultural and creative networks, and practical, hands-on support that turns ideas into action.

Whether you’re refining your business model, developing new products or services, exploring funding, strengthening leadership, or planning sustainable growth, Jane can offer advice and information to help your business grow, including:

• Strategic business planning and development
• Marketing, finance, and fundraising guidance
• Networking and brokerage opportunities

Success for a creative business isn’t just financial. It’s about creative recognition, meaningful community impact, and long-term resilience — so your enterprise can flourish on your terms. This is at the heart of everything Jane does to support businesses across the region.