•   One-to-one online sales advice and digital audits for creatives and independent retail businesses; strengths, gaps, opportunities
•  Website and marketplace presence, showing the person behind the business, social channels pointing the right way
• Platform selection, setup, and scaling, finding and growing in the right places
• Pricing, goals, and a strategic plan to move forward with clarity

Key Areas of Expertise

Racheal supports creatives, and independent retailers across the North East to turn ideas into viable online businesses and existing businesses into scalable, profitable eCommerce brands.

As a BIPC Expert, she delivers practical, no-fluff support through one-to-one sessions and her Digital Visibility Audit. This provides a full review of a business’s online presence, from website performance and marketplace stores to social media channels, identifying what’s working, where opportunities are being missed, and what actions will drive online sales.

Whether you are about to enter the world of online selling for the first time or already established but looking to increase your sales, Racheal can help you to:

• Launch and scale eCommerce and marketplace stores
• Deliver Digital Visibility Audits across websites, marketplaces, and social media
• Identify strengths, gaps, and untapped online sales opportunities
• Develop a marketplace strategy and select the right platforms for your products
• Implement effective 0nline sales planning: get your pricing and product positioning right
• Improve the buyer experience and have repeat online sales strategies
• Integrate social media and online visibility
• Prepare for key retail and seasonal moments

Background

Racheal is the Founder of Mayfli, an all-in-one eCommerce marketplace, and a Director of Market Collective CIC, a community-led initiative focused on supporting independent businesses, strengthening local economies, and helping high streets adapt in a digital world.

With over 20 years of self-employment experience, Racheal has built and scaled eCommerce businesses across major online platforms, using marketplaces to reach customers nationally and internationally. This hands-on experience gives her a deep understanding of what it takes to successfully launch, manage, and grow an online business.

Through her work with Market Collective CIC, she actively supports small businesses, creatives, and local retailers by providing access to digital tools, business support, and community-led opportunities designed to increase visibility, drive sales, and encourage sustainable growth. Her work is rooted in helping businesses not only survive, but thrive within their local communities while expanding their reach online.

Racheal combines commercial experience with practical, real-world insight to support businesses at every stage. Her approach is grounded, strategic, and focused on action, helping businesses move forward with clarity and confidence in an increasingly digital marketplace.