Are you curious about accessing the growing visitor economy? Do you have a passion for creating memorable experiences that people will remember? Are you eager to put Sunderland on the map? This workshop is for you.
Tourism contributes a record amount of money to Sunderland’s economy, £620m in 2024 alone, and this continues to grow. Business and enterprise are the backbone of the city’s growing visitor economy. Local traders will continue to lead the development of products, services and experiences that visitors love.
Learn from industry experts, chat with like-minded individuals and spark new collaborations that will cultivate the Sunderland experience. This workshop will help you better understand the visitor economy, then create and market the things that tourists will love.
We’d like to meet businesses that represent the best of Sunderland including:
- Accommodation
- Transport operators
- Tour operators
- Arts and culture venues
- Food and drink venues
- Outdoors, adventure and sport operators
- Environmental and nature-based operators
- Creatives and makers producing Sunderland-themed products
- Locals considering starting a business in the tourism sector
From the multi-national hotel chain to the self-employed taxi operator, businesses of every size and shape deliver everything that visitors depend on. More importantly, they create the stories they will remember and tell the world.
