• Harness the power of storytelling in your brand and communications
• Core foundations of branding
• Design Thinking/branding workshop to refine/define vision, values, positioning, audience
• Audience analysis and insight

Mandy Barker founded Sail Creative in 2016, a design practice in the North East rooted in a core vision: real world impact through creativity. Brands and organisations of the future are the ones that stand for something other than their bottom line. As a strategic branding consultant, Mandy hand selects clients that she can best add value to, that are aware of the social/systemic change they want to make, have ambition, and with those who recognise the value of creativity and partnerships to elevate impact, future proof their organisation, communicate clearly and increase competitive advantage.

Clients include Newcastle Carers, Team Fostering, Centre for Ageing Better, Cherie Blair Foundation, Curious Arts, BALTIC, Sage Gateshead, Children North East, Carer Trust and IWeigh.

Type of help/support

Through Design Thinking, honest insight and effective methodologies, Mandy works with clients to creatively problem solve, facilitating workshops and delivering brand consultancy. These methodologies ensure organisation alignment, leading to actionable recommendations and strategies. An organisation with a clear, but human brand underpinned with an authentic story and clarity of ethos connects to audiences, brings longevity, further opportunities and ensures you stand out amongst competition.