• Enabling retailers to manage their retail business more efficiently.
  • Complete a diagnostic with you on your established retail business.
  • Define your retail business model whilst defining the necessary actions to focus on growth.


Key areas of expertise

Retail expert supporting established retail businesses that have a defined product range and wanting to increase their retail sales. Defining key actions and activities that support the next stage in your store/business growth.

Key areas include retail stores, trading planning, buying strategies, range planning, retail operations, visual merchandising, selling and sales strategies, project management & implementation for stabilisation and growth.


Karen has nearly 40 years of retail knowledge to share. Having worked in many large high street brands and spent many years working with large scale teams and with customers at the heart of each interaction, Karen progressed to Global Operations for a multibillion high street retailer. After leaving the corporate world, Karen has supported many SMEs and smaller retail businesses to remove the overwhelm and give lots of “little leg up’s” in the Northeast. She takes great pride in making a difference across a broad base of subjects in retail.

Karen has developed many sales strategies and can support you on your journey. Selling your products direct to a customer or selling your products to a wholesaler requires different skills, Karen will support this and mentor your progress.

Karen can very quickly help you to identify the challenges and potential opportunities that will make a difference to your sales and profit. Karen works with you as your critical friend to overcome the barriers to growth and actions that are required. A diagnostic overview will support the understanding of trading performance, future plans, and actions to move forward and setting your business up for the future.

Karen is a Level 7 qualified coach and mentor and will use these skills to enhance your business knowledge and a member of the Institute of Leadership.

Book an Appointment: Retail Expert, Karen Williamson

In order to book an appointment, please complete our Localised Business Support Request Form by following the link below.

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Get in touch with BIPC North East

Contact us today if you’re interested in receiving business support. We'll help give you the skills, confidence and knowledge to grow and protect your business.

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The North of Tyne Combined Authority is a partnership of three local authorities: Newcastle City Council, North Tyneside Council, and Northumberland County Council and the North of Tyne Elected Mayor. The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit https://www.gov.uk/government/publications/uk-shared-prosperity-fund-prospectus