• Direction on how to use research and insights to inform your business decisions;
  • Help with structuring survey or interview questions;
  • Guidance on how to encourage your ideal audience to participate in market research.

Key Areas of Expertise

Market research, quantitative research, qualitative research, desk research, focus groups, online surveys, telephone interviews, consumer insights, B2B insights, stakeholder perceptions, participant recruitment.


MMC Research and Marketing was founded in 2015 and has become a highly reputable market research and strategic marketing agency and one that is known for high quality, transforming work.

As researchers, we don’t like to make assumptions, but we suspect that you find yourself here because you have a question that you need answering and you’re not sure where to start. That’s where Vicki can help.

Prior to joining MMC Research & Marketing, Vicki ran brand tracking and advertising effectiveness studies for clients such as Sky and Clearscore, as well as tourism-focused research during her time at NewcastleGateshead Initiative.

She is a skilled market research analyst and project manager (PRINCE2 Practitioner) with over 8 years’ research experience working with businesses of all sizes. If you want to identify the motivating factors that drive your audience to purchase, gauge the size of your potential market, or develop a deeper understanding of your existing customer base and their satisfaction levels, Vicki can provide advice and guidance on areas to consider, common pitfalls to avoid, and the most appropriate research methodology to use.

Book an Appointment: Market Research Expert, Vicki Shouksmith

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