Thursday 19th September , 10:30am - 1:30pm   Bewick Hall, Level 2, Newcastle City Library, 33 New Bridge Street West Newcastle upon Tyne NE1 8AX

Looking to create newsworthy content that captures both your unique selling points and commands the attention of your customers? Then BIPC North East have just the workshop for your business! Click here to book your place. 

We’ve teamed up with BIPC North East’s PR Expert and owner of Highlights PR, Keith Newman to deliver an interactive and practical workshop, designed to help local businesses embark on their unique PR journey and explore the benefits of using PR as a platform could bring to your business or brand including increasing sales, brand awareness and recognition along with connecting with your target audience.

Through Keith’s extensive PR background, this session will explore:

  • What is PR?
  • What makes a good story and how to create the perfect hook?
  • How to write a press release
  • Photography hints and tips
  • Building relationships with journalists
  • What happens when things go wrong?


Using a wide range of information tools along with breakout sessions, attendees will leave this workshop with the following need to know outcomes.

  • How to create newsworthy content and what makes a good story.
  • How to write a press release
  • How to write holding statements re crisis management
  • How to take better photos!


This workshop also provides a fantastic platform to network and connect with your local business community.

This workshop is funded by North East Combined Authority through the UK Shared Prosperity Fund.

Make a booking

Get in touch with BIPC North East

Contact us today if you’re interested in receiving business support. We'll help give you the skills, confidence and knowledge to grow and protect your business.

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The North of Tyne Combined Authority is a partnership of three local authorities: Newcastle City Council, North Tyneside Council, and Northumberland County Council and the North of Tyne Elected Mayor. The UK Shared Prosperity Fund is a central pillar of the UK government’s Levelling Up agenda and provides £2.6 billion of funding for local investment by March 2025. The Fund aims to improve pride in place and increase life chances across the UK investing in communities and place, supporting local business, and people and skills. For more information, visit
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