Looking to create newsworthy content that captures both your unique selling points and commands the attention of your customers? Then BIPC North East have just the workshop for your business! Click here to book your place.
We’ve teamed up with BIPC North East’s PR Expert and owner of Highlights PR, Keith Newman to deliver an interactive and practical workshop, designed to help local businesses embark on their unique PR journey and explore the benefits of using PR as a platform could bring to your business or brand including increasing sales, brand awareness and recognition along with connecting with your target audience.
Through Keith’s extensive PR background, this session will explore:
- What is PR
- What makes a good story and how to create the perfect hook
- How to write a press release
- Photography hints and tips
- Building relationships with journalists
- What happens when things go wrong?
Using a wide range of information tools along with breakout sessions, attendees will leave this workshop with the following need to know outcomes.
- How to create newsworthy content and what makes a good story.
- How to write a press release
- How to write holding statements re crisis management
- How to take better photos!
This workshop also provides a fantastic platform to network and connect with your local business community.
Who should come along to this workshop?
We welcome potential entrepreneurs and small businesses based across the North East including freelancers, sole traders, social enterprises. Whether you are just starting out or look to grow and diversify, this workshop provides a great opportunity to learn new skills and connect with other like minded businesses.
Delicious refreshments will be provided.
We look forward to seeing you there!
