Wed, 6 July 2022, 10:30am – 13:00pm   Bewick Hall, Level 2, Newcastle City Library, 33 New Bridge Street West Newcastle upon Tyne NE1 8AX

Are you looking to launch a business online or have already launched, yet you’re not sure what you’re doing? 

If this sounds like you, then it is time to get digital! BIPC North East and TEDCO have teamed up to deliver the perfect no-nonsense, easy to implement workshop for you. Hosted by digital guru Laura Dawson. With a strong love of digital strategies, Laura thrives on creating and implementing trailblazing ideas to leverage technology to help brands grow online. Click here to register your place.

Laura will delve into a 2-hour session around your business brand identity and your personal brand identity. We explore how this strategy is a fundamental and integral part of your online success.

What will Laura’s session cover?

• What is brand identity vs branding

• Why brand identity is important

• The elements of a brand identity strategy (and implementing them)

• Understanding the IP elements of brand identity

• Your brand’s voice

• What is a brand kit and the importance of one for scalability


This in-person interactive workshop is the building block for a further 5 online workshops which will help you to create and implement your business and a digital marketing strategy as you build.


Who should sign up?

We welcome existing businesses or those thinking about starting up, to come along and expand your digital skills. Plus, this event presents a great opportunity to network with like minded people in your local business community.

We look forward to seeing you there!



About Laura Dawson

With over 10 years of experience in building her own businesses both running bricks and mortar stores and online digital offerings Laura has won several awards including Young Entrepreneur of the Year 2010 at age 20 when she launched her first business a Dog Boutique Store in the North East, whilst still studying for a Business Management degree at the University of Sunderland which she obtained a First Class Honours.

Moving from bricks and mortar to solely eCommerce, Laura has built and grown a handful of her own eCommerce start-ups and continues to help support others in their eCommerce ventures.

Subsequently, she has grown her own platforms to a social following of over 50,000 and her lifestyle publication Elle Blonde boasts over 500,000 views annually.

She has worked with brands such as Audi, Selfridges, Old el Paso, Qatar Tourism Board, Caesars Resorts and many more.

Alongside this Laura is co-founder of DOFFS. alongside her fintech accelerator growth business partner, this is the UK’s first marketing consultancy on subscription.

She is currently overseeing TEDCO’s Digital Track programme, where she coaches businesses in the North East on how to successfully leverage their digital marketing efforts for scalable growth.


In partnership with TEDCO

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Contact us today if you’re interested in receiving business support. We'll help give you the skills, confidence and knowledge to grow and protect your business.

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